How to Clean YOUR Sneakers By: Nikash Ganguli Sneakers have transcended their initial athletic purpose to become cultural icons within the fashion and streetwear realms. Brands like Jordan, Yeezy, and Nike have released models that are not just footwear but investments and collector’s items. Taking care of your sneakers ensures they last longer, look better, and can even retain or increase their value over time. Here’s a thorough step-by-step guide on how to keep your kicks in pristine condition. Welcome to Sole Groove, the essential blog for hip-hop aficionados and sneaker enthusiasts. Dive into the vibrant intersection of beats and

DIVING INTO 5 OF TRAVIS SCOTT’S MANY NIKE SIGNATURE SNEAKERS By: Nikash Ganguli In the vast universe of sneaker culture, Travis Scott’s collaborations with Jordan Brand have carved an indelible mark, blending his unique aesthetic vision with iconic sneaker silhouettes. Here, we delve into five of the most celebrated Travis Scott x Nike collaborations, each echoing the rapper’s influence on both music and fashion, while also highlighting the intertwined history of hip-hop and sneaker culture (please note this list is in no specific order).   Welcome to Sole Groove, the essential blog for hip-hop aficionados and sneaker enthusiasts. Dive into

DO THE GRAMMYS CARE ABOUT HIP HOP? By: Nikash Ganguli The Grammy Awards, heralded as music’s most prestigious accolades, have long been a symbol of peak achievement and recognition within the industry. However, their relationship with the hip-hop genre has been fraught with contention and debate. This conversation delves into the nuanced dynamics between the Grammys and hip-hop, highlighting instances where the awards seem to have missed the mark in truly honoring the genre’s contributions and innovations. By examining the specific cases of artists like Travis Scott, alongside broader issues of recognition and respect within the hip-hop community, we unravel

How Has Streaming Impacted The Music Industry? By Nikash Ganguli Online streaming services like Spotify and Apple Music have a complex effect on musicians, offering a range of opportunities and difficulties that have completely changed the music business. These platforms have had a big impact on how musicians release music, interact with fans, and make money. Welcome to Sole Groove, the essential blog for hip-hop aficionados and sneaker enthusiasts. Dive into the vibrant intersection of beats and sneakers, where major music headlines and the freshest kicks meet. (opinions are all my own) Recent events surrounding Kanye West’s “VULTURES 2” and

A LOOK AT HIP HOP’S BIGGEST SNEAKER COLLABORATORS By Nikash Ganguli As some rappers have grown in popularity, their desire to venture outside of the music industry has also increased, especially in the sneaker category of streetwear. These collaborations have become synonymous with the artist’s likeness and become a way for fans to rep their favourite musician in a sometimes lowkey way. Along with uniting music and fashion, these collaborations have produced a lasting impact on the industry by bringing to life a number of famous trainers. The following five rappers are well-known for their well-liked shoe collaborations: Welcome to

Hip-Hop Giants Rumored to Join Forces for a European Tour By Nikash Ganguli Rumours surrounding the two artists, who have recently dropped an epic album and have already been on tour within North America, have arisen as the two may join forces to create one of the most extensive tours in Hip-hop history. Welcome to Sole Groove, the essential blog for hip-hop aficionados and sneaker enthusiasts. Dive into the vibrant intersection of beats and sneakers, where major music headlines and the freshest kicks meet. (opinions are all my own) Toronto native Drake and Houston native Travis Scott have recently been