My Favourite Viral Movie Marketing Campaigns

On the first Sunday of this past reading week, I took a trip to Toronto’s Cinesphere. Located on the grounds of what was formerly Ontario Place, the Cinesphere was the first ever permanent IMAX screen back when it first opened in 1971. The film that I decided to watch was 2010’s Inception, and as the screen dimmed and I anticipated that the movie would be starting, something else began to play. The screen displayed a large brightly lit, Russian music hall that being taken over by terrorists. As the counter-terrorist unit arrives to the scene, you realize that they possess […]

Continue reading